If you’re part of the Blogging world you probably know who Sarah Ashcroft is, and have probably read or heard about her latest interview with Cosmopolitan(read here).
But If you haven’t and would like to know exactly what she said in the interview and what I think about it, then grab a cup of whatever you like and be prepared for one BIG RANT.
So, for those of you who don’t know her, Sarah Ashcroft is a British influencer, who is really in the spotlight at the moment. She has recently collaborated with many brands from In the Style to La Moda, Missguided to Pretty Little thing. Anyhow, Sarah Ashcroft recently posted on her Instagram story a link to her latest interview with Cosmopolitan: ‘How Sarah Ashcroft turned her Instagram into a money-making business’, where she explains how she became famous.
‘I started my blog in September 2013 while I was looking for a job in fashion PR…’ Sarah says.
Hmm, So far so good, I think.
‘because employers would always ask about whether I had one during interviews’. She continues.
Hmm… so you didn’t really want to blog Sarah, did you? You just sort of had to. But ok, let’s just read the rest and see if it gets any better.
Way to go Sarah! That’s definitely inspiring! ‘It’s more common than you think’, she adds. Oh well, then it must be ok to do. Let’s just all buy whatever we want, post it as if it was our own and then return it right back. Just be careful not to ruin whatever you buy darlings, cause chances are you’ll have a rough time trying to return that!
But let’s move on, I think to myself. There’s got to be SOMETHING I find impressive in this article.
So I keep scrolling down and waiting for that SOMETHING to finally show up and allow me to be like: ‘There you go! I knew there had to be a good thing she said in this article’. But nope, there more I scroll down and the more I’m wondering if I’m even going to make it to the end.
Wait Wait Wait Wait… what the hell are those inverted commas around ‘real’? As in getting paid by brands to post outfits on your Instagram is not a job? I mean, ok, it’s not the average job, but I thought if you did it regularly and got paid for it, it was a job. But ok… But then I can’t’ help but ask if you are currently unemployed Sarah, or if you just have a ‘fake’ job through which you make money?
I think you’ve got some explaining to do here.
But the article is not finished yet, so I’m still waiting for that SOMETHING good to be there. A couple more scroll downs I get to the section ‘HASHTAG AD’. Ok, OK, let’s see this, I think to myself.
‘My followers are so engaged with me that whatever I wear they will go and buy it’, She says.
WTF Sarah? Are you for real? Sounds more like Brainwashed then engaged to me. WHATEVER YOU WEAR? As in your followers don’t even have their own style or brain? As in you could wear a bin bag and they’d still buy it? * takes a deep breath *
‘Brands know that if I wear their clothes, people will buy it‘. The COCKINESS THOUGH!!!
‘I was doing it for fun and for a hobby, and I feel that’s lost now’. No, you were not. You were doing it because you had to, in order to get a PR job, at least that’s what you said in the opening of the interview.
‘I wanted to be a PR, and I still get to enjoy that world, but from the other side, now I’m the one being taken on trips and for dinner’.
You hear that PRs? She ain’t like you losers, she’s the one who’s now taken on trips and for dinner. Who wants to be a PR when you can have brainwashed followers who buy WHATEVER you wear, right?
There is then a section called ‘THE POWER OF INFLUENCE’. Well, I guess we already know what power she believes she has, kinda supernatural, kinda unique, you know.
‘I started to realise that my followers are so engaged with me and care so much about my opinion that brands shouldn’t be telling me what to post- I should be telling them’
You hear that brands? Just fire all your social media managers and staff, ’cause Sarah Ashcroft will be doing the job… Come on now!
But this is where the real fun begins!
‘It’s the same with social media too, really. I don’t really blog anymore because we live in a lazy culture, and I know that people can’t be bothered to click a link’.
ANYMORE? Did you EVER blog Sarah? Putting a pic on the ‘blog’ and saying where you got the clothes from ain’t blogging. You might be an influencer, but you are not a blogger.
Too lazy to click a link? Yeah, people might be lazy to read a whole blog post, which is why Instagram and YouTube are way more popular, but lazy to click a link? If that’s the case, then why do you constantly post links to whatever you do? Why did you even promote this article? If people can’t be bothered to click a link, how on earth are you going to get them to read THIS article?
‘The Blogging world is quite fake’. Well, I’ve met some great people since Blogging, but too bad for you I guess.
Really, Sarah? Not everyone wants to be Instagram famous. I come from a city where not one person blogs (not that I know of), and some don’t even have social media. There are other things in the world that people aspire to. Not everyone wants to be a blogger!
But if this has not made you lose any hope about blogging, then read the next few lines.
‘If I’m completely honest, I don’t think there’s any space for more bloggers in the industry everyone is one these days. It’s ridiculous’.
So bloggers, sell your Mac-books, digital cameras, blogging magazines, whatever blogging related thing you own and shut down your blog, cause you’re wasting your time. Sarah, Queen of the industry (apparently) has officially revealed the unknown truth about blogging, which is that every spot in the industry has officially been taken. You better find yourself another hobby fast!
Finally, she says ONE thing I agree with:
‘The only way you ar going to stand out is if you do something completely original and be totally yourself’.
Alright, now we’re getting somewhere… But wait, how are you original Sarah? What did you do that no one has done before? I’ve only known about you since I moved to London, so maybe you created some trend little Italian me knows nothing about, but I pretty much doubt it!
And then she gives a little tip for everyone who takes inspiration from other girls’ Instagram page. Oh no, wait, from HER PAGE!
‘The amount of Instagram pages that I come across that I’m like, ‘Is it my Instagram page?’ It’s flattering, but I almost want to say to them, ‘Look, I know you love what you do, but you’re not going to get anywhere by doing that because I already do it’.
And what exactly DO you do Sarah? I mean, you’re talking about your nonjob-job as something you invented as if you were the ONLY one doing IT. Sorry to burst your bubble, but you ain’t. Regarding the Instagram argument, I do agree that too many bloggers have the same kind of feed, I’ll give you that. But yours is neither original nor different from any other blogger I’ve seen around. The only reason your Instagram page stands out is because you’re a well-known public figure, not because you do anything NEW or ORIGINAL.
She finally concludes saying that you’ve got to have a backbone in the industry and not care what anyone else thinks, a claim she must obviously support having said such awful things in this interview.
I felt I wanted to say something about this interview as it is the most presumptuous thing I’ve read in a while. I totally disliked her arrogance, her cockiness, her way of referring to brands, her own followers and mostly to other bloggers. In my opinion, the blogging world is a world that offers different opportunities to different people. We are all DIFFERENT, so as long as you promote who YOU are, there will always be space for you.
On this note, I’d like to end my post. Don’t get me wrong, I do believe the industry is soooo big it’s really hard to stand out and become the number one fashion/ food/ lifestyle or whatever blogger, but that does not mean one must stop doing what they like. And if you ever make it, PLEASE be nice to your followers, to brands, to anyone.
I always say: ‘ If you have nothing nice to say, then just shut up’.
I wish I could have given Sarah this advice.
What are your thoughts on this article? I’d love to hear your opinion.
Until next time!